KOL promotion can display promotional information to KOL fan groups through online platforms such as blog, YouTube, Facebook, Instagram, etc. from the perspective of content that resonates with potential customers. It is very effective in soft selling product selling points and arousing purchase intention .

We will carefully select KOLs that can bring positive benefits to customers based on factors such as the customer's brand image, product features, and potential customer positioning, and then based on KOL post content quality, fan base hit rate, interactivity, and image. In addition, we will plan content policies that span different platforms and target customer positioning in order to achieve the most comprehensive and effective KOL promotion plan in line with customer promotion needs.